PPCO featured in magazine
November
2006
Petrinovich
Pugh & Company's Golf Practice is featured
in the November issue of Inside Public Accounting
Magazine . The article focuses on PP&Co
Golf's momentum saying, "PP&Co's experience
in the golf niche exemplifies the success that
comes from continually deepening a firm's expertise
in a chosen niche." For more information about
PP&Co's Golf Practice visit www.ppandco.com or contact Ed Davis (408) 287-7911.
FROM INSIDE PUBLIC ACCOUNTING MAGAZINE (excerpts)
:
The
firm has expanded its services far beyond the
traditional audit, accounting and tax; it now
helps clients with club development, information
technology, operational consulting, and benchmarking
services. PP& Co's three partners who serve
the golf and country club niche often get involved
with a client before the ground is purchased
for a new club and then work with the owners
through construction, financing, startup and
operations.
"We
provide tee-to-green services for our golf and
country club clients," said (Ed) Davis . But
most country club clients want PP&Co to
protect their tax-exempt status. "If a club
has a tax issue, it's going to be a $1 million
issue, and that's what gets their attention."
A private country club's revenues from non-member
related business is what gets the attention
of the IRS.
Former
IRS agent Mitchell Stump, author of several
books on country club taxation, says that revenue
a club receives from a guest or other non-member
purchasing golf balls or other goods and services
is "potentially taxable." According to Stump,
properly managed member-owned clubs should be
able to avoid taxation.
Davis
says that tax status is not the only challenge
to providing services to a golf club. "Golf
clubs are a different animal from a normal company.
A club may have 400 members, each with a different
agenda." A typical club, Davis says, often has
a rotating board of nine members, "most of whom
are successful businessmen who think they know
how to make their club better. That's not always
the case."
Geographic
barriers are tumbling as PP&Co's expertise
and services expand. The firm has intensified
marketing efforts in the past two years, including
promotional mailings to country clubs in Nevada
and Hawaii . It also exhibited at the last three
annual conferences of the Club Managers of America
Association, a trade group with more than 6,500
members. The firm hosts roundtable discussions
on golf club issues for clients and prospects,
and it issues "manager alerts" on new developments
in t the industry.